If you are selling any products online, photography is the most important part of your sales and branding. As per the research after covid-19 online sales have increased about 70% across the globe. People are trying to avoid public places, malls for shopping and buying almost everything online which directly comes home.
From the quality of photography buyers can check the details of the product and imagine what they will get after paying for it. It also helps them to make a quick decision to purchase the product or not.
I have mentioned some shoe photography tips and tricks for trend 2021. I believe it will help you to take more outstanding images and help you to increase your sales as well.
1. USE White Background
There are many types of backgrounds used by photographers during product photography. White color background is the best and most famous background of any kind of photography.
White background helps to enhance the details of the shoes and the buyer can understand what he will get after ordering it. For white background you can use the light box or white heavy paper sheet as well.
My suggestion is don’t use the other color during the shoe photography. It will not provide an attractive look sometimes. But if you are shooting a white color shoe in that case you can use the single color background.
If you check any famous online store you will find out that 90% of the images are with the white background and it will look very ebay catchy.
2. USE A Different Angle
White you start a shoe photography you must take care to take images from every angel. Because when making any decision, buyers want to know what it will look like from the back, front and right, left side.
It will help buyers to order it for or not. If you do not do that in that case buyers will have questions about how it will look from the back or left side and it will confuse him or not help to buy shoes online.
On the other hand if you will shoot it from all possible angles it will increase the trust in your product and brand and client will buy it very fast.
3. USE Model
You can only cover the photograph up to your knees and are not required to take the entire model pose. It will highlight the shoes only and buyers can imagine how it will look during use.
4. Creative Shoe Photography 360 Degree
Nowadays there is a very well known trend in 360 degree photography. There are many companies that provide auto rotate devices where you can put your shoe and take the photography from angles. So a customer can look at the shoe from every side that he wants to check and provide a 100% satisfaction to the client.
360 degree photography provides a feeling of a real product and looks very eye catchy. At the same time it increases the trust of the client as well.
5. Floating Shoes Photography
From 2018 floating shoes photography comes in trends and now big brands are also using the same as well. It’s a very creative and active product which attracts the customers most of the time.
Moreover you also need to set up different settings for this kind of photography and editing the images. You can also use this kind of photoshoot in your branding specially for social media etc.
6. Pay Attention To Details
During the shoe photography you must take very high quality images which enhance each detail of the shoe.
While you are photoshooting for online selling or for branding so image quality does matter all the time. High quality and detailed enhanced images trust the gain very fast and encourage buyers to purchase it.
7. Best camera for product photography
There are many well known companies selling cameras across the globe including many features. You can select one of those according to your needs.I have mentioned 3 best cameras for product photography in 2021.You can also purchase out of that as per your requirement and start with product photography.
1. Sony Alpha a6400
If you have a limited budget and want to buy a brand new camera, the Sony a6400 is the best one to buy. It is the ideal camera for the product photography.Because it comes with lowest cost including high-quality output.
It comes with a 24.2 MP mirrorless camera generating crisp clear product images including natural colors. It is one of the best mirror less selling camera by sony.
2. Canon T7i
If you don’t want to buy a mirrorless camera, one more great option is the Canon T7i. Canon T7i also comes with 24MP but it is more user friendly and best match to beginners as well.
You can even get the best performance while you use the Canon T7i in auto mode. Canon T7i manufactured with two pixel auto focus which is producing outstanding product photography.
3. Nikon D850
Nikon D850 cost a bit high around 3000USD but it’s valuable for its features like having 45MP. It comes not only with 45MP to produce high quality images but it has a very low noise motor as well.
Nikon D850 was introduced in the year of 2017 but it was very well known for the high quality images produced. At the time of product photography you need a fast and handy camera and you will get the same features with Nikon D850.
4. Mobile Camera
Nowadays very high quality inbuilt cameras. You can select any high quality camera starting from 24MP to 64MP. This is the best option if you are a beginner and having and starting with few products only.
While you are using the mobile camera for the shoe photography you also need to buy a very nice steady tripod as well.
There are many other cameras also available in the market which you can purchase according to your need and budget and start your product photography.
8. Best Lens For Product photography
Many lenses are there in the market that you can choose for the product photography. I’ll share my experience and share 3 product lenses that I think is the best for product photography in 2021.
1. Canon EF 100mm f/2.8L IS USM Macro
Canon EF 100mm f/2.8L lens is specially made for close-up shooting. Which is the best one for product photography. This kind of macro lens will provide you with very high-quality and sharp images for the shoe. Macro lenses are good options for product photography.
With Canon EF 100mm f/2.8L IS USM Macro lenses is even a great start for the beginner photographer as well.
2. Nikon 50mm f/1.8G AF-S NIKKOR
The Nikon 50mm f/1.8G AF-S NIKKOR is one of the best small compatible and lightweight EF-S 55-250mm F4-5.6 IS STM lense. This is the first optical lens longer than 85mm coming with a great zoom ring and manual focus ring.
If you are using a Nikon DSLR for the shoe photography, the Nikon 50mm f/1.8G AF-S NIKKOR lens is the great option for the same.
3. Sigma 180mm F2.8 EX APO DG HSM OS Macro
The Sigma 180mm F2.8 EX APO DG HSM OS Macro is the optical lens with enlargement ratio of 1:1 and 180mm focal length. It included 3 FLD glass elements to shoot the right colors of the products. So the images are very accurate and eye catchy.
This lens has a multiplayer coating to generate the shared and steady images.
9. Product Photography Lighting
Light arrangement is a hard decision for the photographers sometimes to get the natural light and shadow. You can use the light box or purchase the photography lights as well from the market or online.
On the other hand, many beginners are using natural light. You can start your shoe photography with natural light as well. But before that you make sure that you can not start photography in direct sunlight.
You can also buy a nice white light LED bulb and setup for the same. It is also a nice idea to get some LED bulbs from the market and set up the area for the shoe photography.
10. Creative Shoe Photography
Creative shoe photography is the best idea to show your shoe in many different ways and attract people to purchase it. It also makes your product look different from the other shoes online. For example if you are shooting a sports shoe you can add the nice branded football next to it or you can add the grass background as well.
If you are shooting a formal shoe so in that case you add the nice tie or blazer next to it. It will give you a nice appeal and make it different from the other shoe photography. It will encourage buyers to purchase it.
Nowadays if you check this kind of photography is used for promoting your shoe brand as well over the social media platform.
11. Instagram Product Photography
After an eCommerce Instagram is the most popular platform to sell your products. Over Instagram you must stop uploading simple white background shoe images. Over Instagram please are purchasing lifestyle products most of the time.
So you need to shoot creative shoe photography specially for Instagram as I have mentioned above tip no 10. On the other hand you must use the nice and creative backdrop as well. Over Instagram most of the product photography comes with creative and nice ideas.
While you are starting, shoe photography also needs to take some images from every angle for the Instagram as well. Before starting shoe photography you must check some great followers accounts who are selling shoes or any kind of products.
Based on that you must plan out to take the photography ideas and choose the backdrop for the same.
12. Take inspiration from brands you love
It is always a good idea to look at your competitors, big brands photography. Take a look at their photography and create your photography plan accordingly. For example, imagine that you are selling online shoes around 30 km from your location. Check how your big competitors’ photography, product presentation style, branding images over social media etc.
Moreover also check the world top brand store and social media how they are better than your local competitors. After doing all the research you can start your shoe photography. It will definitely increase your sales as well.
13. Follow the product photography specifications
If you are selling your products on 3rd party websites like Amazon, eBay etc so before uploading the images or starting with photography you must read the requirements and follow the specifications.
Each platform has its own requirement of photography and format submission. For example, let’s check Amazon product photography specifications.
- TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format.
- Image pixel dimensions of at least 1000 or larger in either height or width preferred sRGB or CMYK color mode.
- File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)
14. Show off your range
You must show your shoe range as much as possible. For example if you are selling the same design shoe in many different colors so you must show those images as well. So the buyer can understand that he will have more options to purchase it.
More product’s means a larger portfolio. It will help you to gain the trust of the buyers, and provide more choice options to buyers.
15. Product Photo Editing Services
After doing all photography, the next step is product photo editing. For that you can do it by yourself or you can select the company who is providing the professional photo editing services. There are many jobs needed to perform like background removal, color enhancement, watermarking, Shadow effects, Cleaning and Retouching etc.
Before you hire a photo editing company you must discuss with them regarding your expectations and budget. Once you are done with the photo editing of your shoe photography you must go through it. So that is called a QA process. You must make sure that whatever you have given work is done accordingly and you can upload to your online store.
Hi there, I’m Ronald Jonas – A photography specialist, Blogger. Portland, Oregon Area, USA.
Hi there, I’m Ronald Jonas – A photography specialist, Blogger. Portland, Oregon Area, USA.